What is a sentiment analysis and why is it useful for today’s online marketing?

The analysis of mood in written language – may it be social media posts, product reviews, or tweets – has become an important tool for online marketing. The results of the social media analyses are intended to make feelings about topics, brands or products more comprehensible for marketeers, so that they can apply learnings for better marketing strategies or better customer service.

This whitepaper gives everyone new to the topic an overview about sentiment analysis in social media and describes, how businesses can use it for their own day-to-day work.


Download the whitepaper here (German)!