Why should I go through the trouble of sentiment analysis at all?

Our previous whitepaper posed an introduction to the topic of Sentiment Analysis and explained some basic “nice-to-know” about social listening for emotions. In this second article about Sentiment Analysis, we go deeper into the functionality, explain its origins, how it works and how it can be used as an effective tool in online marketing. To do so, we use the common example of unhappy customers letting out their frustration online.


Download the whitepaper here (German)!