by networkinsight | Oct 9, 2018 | Shop Optimization, Use Case, Whitepaper
The Case: A B2B shop in the restaurant and catering goods sector with a range of over 15,000 articles has for some time observed only insignificant increases in turnover. Shopping basket size, bounce rate and length of stay remain constant. The Goal: The shop operator...
by networkinsight | Oct 9, 2018 | Founder's Blog
Unser Founder’s Blog bietet Ihnen ab heute Einblicke in den Alltag von Network Insight – von Veranstaltungen über Start-Up Geschehnisse bis hin zu alltäglichen Themen. Los geht es mit zahlreichen Veranstaltungen, die den Start-Up-Herbst eingeläutet haben....
by networkinsight | Sep 25, 2018 | Influencer Marketing
The Case: A kitchen appliance manufacturer is looking for new advertising opportunities in digital channels for its marketing mix. They are already using various online and social media channels, but are not completely convinced of the lack of feedback about the...
by networkinsight | Sep 24, 2018 | Audience Insight, Use Case, Whitepaper
The Use Case: A strategic marketing consultancy is applying for a project to design the marketing strategy of a major German city. Through focus groups and research, there are own assumptions, gut feelings, and ideas about the target audience needs. However, it is...
by networkinsight | Aug 24, 2018 | Whitepaper
Die Frage nach der Kennzeichnung von gesponserten Beiträgen in Social Media ist eine immer wiederkehrende Debatte: Verschrecken Influencer damit ihre Followers, zu denen sie über Jahre hinweg eine vertrauensvolle Beziehung aufgebaut haben? Oder verstärkt diese...
